Building on the success of Vipra Dialogues, content creators Himanshu Shekhar and Manpreet Kaur ventured into the world of music with the launch of OSM Records in 2018. What started as a creative leap soon grew into a full-fledged music label with a sharp ear for fresh talent and a deep commitment to storytelling through sound. The label's debut single, “Saaya,” struck an emotional chord with listeners and laid the foundation for what would become a string of impactful and commercially successful releases.

OSM Records quickly carved out its identity as a platform for emerging voices and genre-bending music. It became instrumental in launching and supporting the careers of rising artists such as Suyyash Rai and Chitranshi Dhyani, while also collaborating with talents to deliver a distinctive sound marked by authenticity, versatility, and cultural resonance.

Over the years, OSM Records has released a growing catalog of tracks across genres and languages — from romantic ballads to hip-hop anthems and quirky, high-concept songs that resonate with the digital generation. Viral hits such as “Tom Cruise,” “Chingam,” and “Zara Paas Aao” collectively crossed 200 million views across platforms, establishing OSM as a label with mass appeal and indie roots. The label continued its momentum with songs like “Hanji Cooking Sikhi,” “Kati Zeher,” Aunty ji, “Deedar Hua,” “Keh Do Na,” “Beimaan Baadal,”, Cheater each track showcasing OSM’s ability to balance emotional storytelling with chart-friendly production.